This sector is all about spreading the word, telling stories and entertaining. If you want your voice to be heard, or to help produce media for all sorts of audiences, you'll need to work hard but guidance is available here to help you start out.

There are a range of areas in this sector including:

  • Broadcast television
  • Radio
  • Film
  • Animation
  • Commercials
  • Corporate production - using film, CD-ROM or DVD formats for training, PR and sales
  • Interactive media - web and internet, off-line multimedia, electronic games and interactive TV.

Go to:

Jobs and salaries

The media industry is extremely varied and includes jobs in animation, computer games, corporate and commercials, facilities, film, comedy writinginteractive media, photo imaging, radio and TV.

Get started with this overview of careers within media, and more specifically at the various job profiles to get an idea for which area you like the look of.

You could become a:

Also have a look at our career sectors on publishing and journalismmarketing, advertising and PR; and creative arts and design.

Other non-professional body organisations can help you, such as:

  • MeCCSA (Media Communication and Cultural Studies Association)
  • MOVies
  • NAHEMI (National Association for Higher Education in the Moving Image)
  • Radio Studies Network
  • ACE (Arts Council of England)
  • British Universities Film and Video Council
  • The UK Film Council
  • BFFS (British Federation of Film Studies)

Routes and qualifications

Hands on experience can be vital in finding and securing a job as this is a competitive sector. Networking, searching for local opportunities and contacting media employers for work experience is a good way to start your career. Doing freelance work is also a good way to build experience.

Although it is not necessary to have a formal education as work experience is usually more important, postgraduate degrees and courses are available.

Funding and support

There is funding available, which is designed to ensure that the creative media industry is fed by a skilful and trained workforce.  There is separate funding available for individuals, organisations, and those with physical disabilities.

If you are thinking about studying for a degree in this sector, check out the pages on student finance from, and/or contact the funding or careers departments of the organisations you are considering training with. 

What’s it really like working in this sector?

Take a look at our career videos from professionals working in this sector.

  • What is it like to work in the media industry?
  • You may be required to work long hours and spend considerable periods of time ‘on set’ away from home.
  • Working environments range from offices, to working from home to film and TV sets.
  • Many professionals in this sector are self employed.

Location, location, location

Jobs can be found throughout the UK, however roughly half the workforce is based in London and the South-East.

Will a career in this sector suit me?

  • Competition for relatively few places is intense and candidates need to demonstrate a proven interest or basic experience in their desired area. This is often best achieved through relevant work experience.
  • The types of skills valued by employers include; the ability to think creatively, work well under pressure, think on your feet, strong communication skills, and an understanding and knowledge of the industry.
  • For many jobs a degree is not a requirement. However, well over half of the workforce are graduates, so you may be expected to have degree-level qualifications.
  • Networking and speculative approaches are often the most effective way to find jobs in the media, with only 30% of vacancies filled through advertising.